> More fundamentally, Amazon sought to sell the phone through hardware and OS differentiation, much like Apple, but the company could not be more different orga

> More fundamentally, Amazon sought to sell the phone through hardware and OS differentiation, much like Apple, but the company could not be more different organizationally and culturally from the iPhone maker; you don’t make good products because you really want to, you make good products by fostering the conditions in which great products can be made, and Amazon’s deeply rooted culture of modularity and services was completely ill-suited for building a highly differentiated physical product. Eh, Amazon hit it out of the park with something in the Kindle line, no matter your e-book-reading taste. They have good reason to believe they can design products for the masses.