The "networked" part is pretty important. Medium makes it easy to post and makes your posts look nice, but it also helps build an audience. If you manage to mak

The "networked" part is pretty important. Medium makes it easy to post and makes your posts look nice, but it also helps build an audience. If you manage to make it on the leaderboard it can have a pretty massive impact on traffic. Look at this list of publications and their follower counts (https://toppub.xyz/ https://toppub.xyz/). Now the numbers aren't very impressive from the POV of the NYT or even something like Daring Fireball, but there are some good editors who have amassed impressive followings in short order. I'm not convinced that Medium will live up to it's valuation, but saying it's just Blogger 2.0 is like saying Twitter is just a 140 character Blogger.