"People buy what you are, not what you sell". Musk seems to be putting in a genuine best effort at using capital and technology make a better, cooler future, an

"People buy what you are, not what you sell". Musk seems to be putting in a genuine best effort at using capital and technology make a better, cooler future, and people are buying it. It's how you get early adopters on your side, and it's how you build a devoted base of customers.