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>Musk and Tesla are masters of marketing. Not particularly. If you do something that a lot of people think is cool they will get behind you. "The product sells
by drcross 10y ago
>Musk and Tesla are masters of marketing.
Not particularly. If you do something that a lot of people think is cool they will get behind you. "The product sells itself" is the most fundamental law of advertising.
- zardo 10y ago"People buy what you are, not what you sell". Musk seems to be putting in a genuine best effort at using capital and technology make a better, cooler future, and people are buying it. It's how you get early adopters on your side, and it's how you build a devoted base of customers.