> You can do both I do agree. My issue was with the single-sidedness of Chevron's campaign. To me it implied that energy consumers are the primary cause of env

> You can do both I do agree. My issue was with the single-sidedness of Chevron's campaign. To me it implied that energy consumers are the primary cause of environmental woes. Speaking for my industry only (commercial shipping), if companies were willing to sacrifice some profit & growth, commercial ships could all operate virtually free of harmful GhG emissions. This is technically possible today. However, given the fragmentation and overcapacity that currently exists, the international competition is too fierce for any company to make such a leap for the general good. This is why IMO MARPOL emission regulations to include Energy Efficiency Design Index (EEDI) and Emission Control Areas (ECAs) are so critical - because it says to companies "hey, it's o.k. to spend a little extra on CAPEX and OPEX, because everyone else has to also." (1) Given what is possible today with available technology, however, I think the emission control cap tiers are far too conservative. The final tier (in a few decades) should be zero GhG emissions for all shipping. It is feasible - and really with overcapacity where it is, now is the best time to take the plunge because the reliant markets (e.g. virtually every market) will hardly feel the impact. Shipping is a very tiny percentage (1.5%) of global GHG emissions (2), so I'd be interested to hear if experts in other fields that are larger emitters (e.g. aviation, automotive, etc) feel about the feasibility of hitting zero GHG emissions. 1. http://www.imo.org/en/OurWork/environment/pollutionprevention/airpollution/pages/air-pollution.aspx http://www.imo.org/en/OurWork/environment/pollutionpreventio... 2. http://www.c2es.org/technology/factsheet/MarineShipping http://www.c2es.org/technology/factsheet/MarineShipping