This is a critical point I didn't address. If the startup business is profitable and employees and founders can take reasonable salary it is sweet. If no profi

This is a critical point I didn't address. If the startup business is profitable and employees and founders can take reasonable salary it is sweet. If no profits but you have outside funding for growth it's also pretty sweet. When it doesn't work, no profits, lagging growth it's terrible. Really terrible. Major stress, so much waste. And the sad fact is that's the likely outcome of startup world. You have to have two plans. One for the Best and one for the complete shit-storm of winding down a business.