I think there is some responsibility on the part of the "non-creative" here. It's very important to communicate when you are challenging someone directly and be

I think there is some responsibility on the part of the "non-creative" here. It's very important to communicate when you are challenging someone directly and believe something to be true vs. throwing around ideas for comments and to generate new ideas. When a key business decision is being made, points of disagreement are exactly that, something to be debated and decision to be made. For someone who is less creative, it's easy to see everything this way. For a creative trying to come up with ideas and have a discussion, communicating clearly and upfront the purpose of your thoughts can go a long way. "I think we should..." frames a conversation very differently than "Hey, this is is a little crazy, but what would happen if..." Also, I don't think the world is cleanly split into "non-creative" and "creative", but completely accept this simplification for brevity here :)