>. First, no company could ever build enough phones for the world, and secondly, to serve every customer would ruin the profit margins that make the business mo

>. First, no company could ever build enough phones for the world, and secondly, to serve every customer would ruin the profit margins that make the business model so successful. Both seem wrong? They could produce more models at lower price points and lower costs and maintain similar margins, like Samsung. Probably the branding effect on margin would be smaller but would still be a healthy margin. Am I missing the point here?