This is more than a 'sweet' technology. It is a big step forward for the web, because it means that all the documents uploaded to Scribd are now fully indexable

This is more than a 'sweet' technology. It is a big step forward for the web, because it means that all the documents uploaded to Scribd are now fully indexable! They're now all accessible by crawlers, and will start showing up in search engine results. I believe the vision they craft (all the world's documents living online as part of the fabric of the web) is a very powerful one.