Since there's rarely any widely interpretable public data available, articles like this and many others are my best gauge for noting that even the Internet adve

Since there's rarely any widely interpretable public data available, articles like this and many others are my best gauge for noting that even the Internet advertising industry itself recognizes that it's dying. This is very pleasant to observe. Personally, I can't remember the last ad I've seen while browsing. The combination of AdBlock Origin (with a very generous combination of various blocklists), Ghostery / Privacy Badger and NoScript effectively renders most adtech useless. The few remnants that refuse to be blocked I happily skip outright rather than enable. As far as I'm concerned, the only acceptable form of advertising consists of things like hardware companies supplying free samples to review sites without any preconditions and even there a slippery slope exists, as evidenced by the sad state of the games "journalism" industry, where corruption is endemic. And the best part is that, unlike many political and social issues, users really do have all the power here, and it's trivially easy to exercise it. Install a few trusted browser extensions and you've helped hasten the demise of a harmful parasite of an industry, and improved your own security at the same time. And nowadays it's easy to persuade even non-technical users to do this due to how disgusting and intrusive ads have become.