Taken even further, even in real life you are likely to have different circles of friends and colleagues - it is likely that you behave differently for each gro

Taken even further, even in real life you are likely to have different circles of friends and colleagues - it is likely that you behave differently for each group (knowingly or unknowingly), because they each have an established way of behaving, mannerisms, etc. Just think of an inappropriate joke that one group might find hilarious and another would be appalled by. The internet is no different, except we are now expected to behave in a singular way in a group conversation of 500 people.