Targeted advertising to pseudonyms would be no less targeted, because it is based on what I do with the logged-in browser, not on the sequence of characters in

Targeted advertising to pseudonyms would be no less targeted, because it is based on what I do with the logged-in browser, not on the sequence of characters in the name field. I really don't think I get spillover ads targeted at the dozen or so people who share my firstname lastname. But what I do with the logged-in browser is influenced a lot by wether it is a community with a real name expectation our wether it is a pseudonym playground. The virtual place where we connect with people we meet while parenting our enjoying an expensive outdoor hobby provides infinitely more valuable targeting opportunities than the places we go to indulge in shamefully inappropriate jokes. Making the community better is not a pretext for pro-advertising features, it is a key pro-advertising feature itself.