No I'm just bad at reading. the other way around, current state bad. I don't think you need to disintermediate entirely but you need everyone in the actual chai

No I'm just bad at reading. the other way around, current state bad. I don't think you need to disintermediate entirely but you need everyone in the actual chain to have a real business relationship with each other where you have a responsibility to and vouch for the other parties you deal with. That's how non-broken industries function. Outbrain/taboola style indiscriminate dealing doesn't add any value.