2017 is projected to be the first year ad spend on digital ($US77BN) is greater than ad spend on television ($US72BN). 2015 was $60BN digital vs $69BN TV. http

2017 is projected to be the first year ad spend on digital ($US77BN) is greater than ad spend on television ($US72BN). 2015 was $60BN digital vs $69BN TV. https://www.emarketer.com/Article/Digital-Ad-Spending-Surpass-TV-Next-Year/1013671 https://www.emarketer.com/Article/Digital-Ad-Spending-Surpas... > The bottom of the barrel inventory is likely not going to rise with the change of the tide Agreed. There are crap players in adtech. There are crap ads and crap tech. There are shady advertisers, publishers, creatives. There are good players and opportunities in each of those. We're working to get DFP to filter out creatives that are too fat or complicated. That's not yet simple. The "thoughtful inventory curation" noted in the article is not yet simple. Helping people combine stories, ads, and readers who care about both needs work. And there is money to be made. > Publishers need more leverage to fight for user experience against advertisers' demands, and users need to understand the value exchange that occurs when they get targeted apple adaptor ads while they read articles about the latest iPhone. Good advertisers, marketers, publishers want good UX because users leave without it. > when publishers, advertisers, and users are able to come back into equilibrium Indeed