3 ms·

Quantcast does this - they train a model based on your converters and then find more people like them. It's quite effective. Disclosure: I worked there for some

• wastedhours 10y ago
  Interesting, converters from a broad flood of advertising at the start, or do you implement conversion tracking before launching a campaign?
  • g10r 10y ago
    To properly optimize you'd need conversion tracking implemented - ideally before you run any paid media.
  • soared 10y ago
    Most places do "look-a-like" audiences. So you can upload a csv of data about your customers (name, email, phone, etc) and they will match those customers to profiles and build an audience based off of that. Facebook is obviously super good at that. Other times you don't upload anything and just place a pixel. Then as conversions come through the audience builds and gets better.