>The end of impressions and banners in favor of views and "publisher rendered" (aka native) creative Native advertising, which I'd re-phrase as 'sponsored cont

>The end of impressions and banners in favor of views and "publisher rendered" (aka native) creative Native advertising, which I'd re-phrase as 'sponsored content' or 'content placement', I can actually enjoy, if the sponsorship is made clear and the topic is genuinely relevant to the audience. After all, who better to tell what kinds of content readers want to see besides the publisher who puts it out there? But it has to fit -- out-of-place content will be painfully obvious, and cause further user aversion for ads. But the thing is: all of this can be accomplished without ad networks that track your travels through the web. The client can engage the publisher directly or through a broker. Where does that leave today's adtech?