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I completely agree. 99.99% of the ads I see on facebook are for things I don't want. They really need to get more AI and more information about the user for b
by pascalxus 10y ago
I completely agree. 99.99% of the ads I see on facebook are for things I don't want. They really need to get more AI and more information about the user for better targeting. They may have world class targeting, but it still sucks compared to advertisement that can read my mind (doesn't exist yet).
- confounded 10y agoAdvertisements are supposed to change your mind. The advantage that FB have is that they control many of the other inputs to your mind outside the ad, too.
- pdkl95 10y agoA common misconception is that targeting is about your interests. An AI won't select ads for things you want. Instead, it will use all of that tracking data to select ads that are more effective at misleading you or changing your interests.
- tomjen3 10y agoWhat is easiest? Sell me things that I already want but don't know about, or changing my interests and then convince me to buy a particular product? Incidentally 5 years after moving into an apartment I still need a good curtain for the kitchen. If I see an ad for a place I can upload measurements and get the results sent to me I would be very happy to pay.
- pascalxus 10y agoGood point. That might be the most effective strategy for most people, but it doesn't work on me.