I've always been baffled by this race to target ads to me directly. Sure, you can get a general idea of my interests, but even those change throughout the day,

I've always been baffled by this race to target ads to me directly. Sure, you can get a general idea of my interests, but even those change throughout the day, and advertising something to me on Facebook that you gleaned from my GPS or my contact list just creeps me out. It has the reverse effect; I'll go out of my way to block it out. No, I remain convinced that the most effective advertising I see regularly is the "Deals" type posts on Gizmodo. Those are written by the journalists, guaranteed to capture some of my interests or I wouldn't've visited the site in the first place, and difficult to block because they're real content. I actually read them, and am usually genuinely interested in the products, and this requires no tracking or privacy invasion whatsoever to accomplish.