4 ms·
It's bad. Ending it is necessary and possibly sufficient for Internet ads to stop being awful for both advertiser and publisher. (I've worked in the space buy
by bcoates 10y ago
It's bad.
Ending it is necessary and possibly sufficient for Internet ads to stop being awful for both advertiser and publisher.
(I've worked in the space buy-side)
- rjbwork 10y agoSo, you want MORE middlemen between you as an advertiser/buyer and the publishers? How does that improve the awfulness?
- bcoates 10y agoNo I'm just bad at reading. the other way around, current state bad. I don't think you need to disintermediate entirely but you need everyone in the actual chain to have a real business relationship with each other where you have a responsibility to and vouch for the other parties you deal with. That's how non-broken industries function. Outbrain/taboola style indiscriminate dealing doesn't add any value.