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>The internet needs an ad tech renaissance, one based on creating real value for publishers and marketers, Could not disagree more. Advertising as a whole nee
by na85 10y ago
>The internet needs an ad tech renaissance, one based on creating real value for publishers and marketers,
Could not disagree more.
Advertising as a whole needs to die in ignominy. Obviously that'll never happen, but we should be working towards ways to make advertising obsolete or unprofitable, and we should be ostracizing people like the author who try to or want to make things better for advertisers.
The promise of the internet was users as first-class citizens, not users as mindless consumers of hostile advertising.
- SerLava 10y agoHostile advertising and advertising in general aren't the same thing. I'd be the first to point out that advertising has motivated a wide array of terrible things, especially in the last few years. But advertising at its barest sense can be and usually is a net positive force.
- na85 10y ago>Hostile advertising and advertising in general aren't the same thing. Are you sure?
- SerLava 10y agoGood point.
- deleted 10y ago[deleted]
- tomp 10y agoAdvertising is manipulation. All advertising is hostile. It's mind garbage, pure and simple. (As opposed to informing people (without bias or intent to manipulate their choices for your gain), but hardly anyone does that any more!)
- SerLava 10y agoAll communication is manipulation, and there's no alternative to advertising. Plus if you could basically eliminate advertising, it would depress the entire economy because new competitive products and services would be near impossible to invest in.
- tomp 10y agoI disagree, twice. Technically, yes, all communication is manipulation, but I'm concerned about the intention of communication/advertising. Although some ads could only be informative, the vast majority exist not to inform, but to disinform/mislead. The proportion of ads advertising new products/services (as opposed to simply reinforcing existing brands) is miniscule. There already exist many services that allow exploration of new products. Things like ProductHunt and similar websites, various blogs, online communities like FB and HN, ...). Advertising is a net loss on the economy - it's a zero-sum game (people's attention is finite), so the more money my competitors spend on ads, the more money I have to waste on advertising as well, and I can't improve my product!
- SerLava 10y agoIt really really isn't zero sum. Ask Google- there will be a lot of good information about it. If value-adding enterprises are unable to market themselves, their business expenses can be forever lost to the world.
- manigandham 10y ago> There already exist many services that allow exploration of new products That is still marketing. You're not really arguing against advertising. > Advertising is a net loss on the economy - it's a zero-sum game (people's attention is finite) That's how marketshare works.
- manigandham 10y agoAdvertising (and the greater concept of marketing) is a major part of the economic engine of business. The implementation of it online definitely needs work but advertising itself is just fine.