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I'm very excited about Messenger As a Destination although, I've yet to see one in the wild and from the campaigns I've helped launch the results have not been
by mikesabat 10y ago
I'm very excited about Messenger As a Destination although, I've yet to see one in the wild and from the campaigns I've helped launch the results have not been amazing. It could be a targeting problem, but I'm worried that the user gets the page where they have to choose web browser or Messenger App.
Can you confirm if the user directs into Messenger directly when they click the ad?
- godot 10y agoI'm not Dan and don't work in FB, but I can confirm that for Messenger As Destination ads, the user does go directly into Messenger when clicking on the ad. (I've purchased ads and tried it out) But I get what you mean -- the screen when you choose web browser or Messenger App is a really bad screen. It's a real turn-off for almost all users. Out of everyone we've surveyed (tens of them), nobody knew what that screen was about and what they were supposed to do on it.
- dangrover 10y agoFixing this!
- JonathanDuarte 10y agoHi Dan. I was specifically searching for other Messenger bot owners who had similar "Destination Messenger" ad problems. We did a campaign last week, with 0 conversions. I just saw someone responded that the issue is fixed. We're interested in testing it out again. - Jonathan Duarte
- deleted 10y ago[deleted]
- shanegau 10y agoI believe this has been fixed, thank you. I ran a messenger as destination this past weekend and saw a 43% conversion rate. Thank you FB PM team!