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Pure marketing ploy, same as with phones, which nobody wanted thinner versions of ever since we got thin-enough smartphones. It's hard to market an intangible
by lobster_johnson 10y ago
Pure marketing ploy, same as with phones, which nobody wanted thinner versions of ever since we got thin-enough smartphones.
It's hard to market an intangible quality like "increased battery life", but a thinner laptop has an immediate visual, futuristic, visceral appeal.
The new MacBook Pro looks sleek, and immediately makes the 2015 model — once the slickest laptop around — look dumpy and old hat.
On the other hand, there is such a thing as a laptop that is too thick and heavy, obviously. Many PC models still are.
- michaelmachine 10y agoBattery life and increased battery life are almost always a feature that is marketed by laptop manufacturers. On the Macbook Pro one of the key features being marketed is "up to 10 hours of battery life". I guess you may mean that making it thinner increases the "sleek look" and visual appeal?
- lobster_johnson 10y agoWhile a lot of people clearly care about it, I'm just saying that the selling power of visual, tacile aspects of these products is much greater than almost anything else.