This was the biggest factor to my switching to Ubuntu when deciding to upgrade from my 2010 MacBook Pro. I can't stand glossy displays and I want battery life.

This was the biggest factor to my switching to Ubuntu when deciding to upgrade from my 2010 MacBook Pro. I can't stand glossy displays and I want battery life. High res displays tend to be glossy because at some point the grain on the matte coating is larger than the pixels. On the PC side, it's easy to pick a matte 1080p display on the XPS13 and Asus UX305 and it greatly increases battery life. The 1080p XPS13 gets 14 hours! And it's matte! Win-win. Whereas it's Tough Shit For You on a MacBook. Don't know why though, my old MacBook Pro has a matte display as a configurable option.