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I worked on a project to create affordable, electric vegetable graters for rural farmers in Ghana [1]. For comparison, the price point of our grater was $150USD
by roymurdock 10y ago
I worked on a project to create affordable, electric vegetable graters for rural farmers in Ghana [1]. For comparison, the price point of our grater was $150USD and was still seen as too expensive by a substantial portion of our customers, some of whom opted to purchase the graters on an installment basis (3 x $50 every 6 months as our group traveled to Ghana bi-annually).
The main problems our rural customers faced were much more basic in nature and cannot be solved by a $60k farming kit: uncontrollable and sometimes devastating wet/dry seasonal cycles that could decimate an entire crop, making financial planning very difficult. Subsequently many of our customers lived day-to-day off whatever they sold their produce for at the market, making securing loans/financing to invest in capital (more land, equipment, livestock) impossible.
At one of the farms we visited, I noticed a half-built brick house next to the main family house. The farm owner explained that they were building a second home, but that they had to do it literally "brick-by-brick", purchasing a few bricks with extra income when they could afford to buy them. He explained this investment in bricks was their form of saving for the future: the small amounts of extra money would get spent otherwise on food or other necessities rather than put into a bank account or stashed under a mattress.
Other basic problems included a relatively high marginal cost of transporting goods to market and little access to market price data. No agricultural education info. Communal access to heavy farming machinery (graters, plows, etc.) with no accountability for these devices (they end up breaking and nobody wants to pay to fix them). Unreliable electric grid, and no chance the cellular service would be reliable/affordable enough to get an IoT system up and running on a small farm, even if the farmers did have time left over after planting, harvesting, and processing their crops, and looking after their families. Everything is harder and more manual when you lack scale, and you can't order a replacement solar panel/battery/raspberry pi off amazon.
Since the goal of our project was to get the grater into the hands of as many cassava-grating women as possible, at marginally-above-cost, we decided to sell into restaurants and explore other cash-rich markets to cross-subsidize sales to small acreage farmers. We also wanted to sell direct, or close-to-direct (at least in the beginning) to build a relationship with our customers, get to know them, get feedback on the products, and spread news of the product thru word of mouth.
That said, maybe we should have looked to sell our graters to governments/NGOs so we could have scaled up faster.
[1] http://www.olin.edu/academics/experience/engineering-capstone/ade-ghana/ http://www.olin.edu/academics/experience/engineering-capston...
- mulmen 10y agoBased on what you have said here I feel like technology such as iPhones and IoT networks is not what these people need. Would it help to provide some kind of farming manual with instructions on how to build and maintain farm equipment, how to create a co-op to sell locally, etc? Has it been done? What about providing a printing press to publish pricing data on a daily/weekly basis to try and make that information available to more people? These seem like problems that must have existed in the US in the last 100-150 years, what did we do?
- farmersxtech 10y agoThere was this phone-based software created by a research team. https://hci.stanford.edu/research/voice4all/ https://hci.stanford.edu/research/voice4all/ "In places such as rural India, small-scale farmers struggle to meet the challenges of fierce global competition, increasing costs of farm inputs, water shortages, and new diseases and pests brought on by a changing climate. To deal with these challenges, information has become a critical input to farming operations: faced with rapidly changing conditions, farmers need market information, timely technical advice, and alerts on new and improved techniques. There are currently few sources for reliable, timely knowledge. Television and radio have achieved remarkable penetration in rural areas and stand as an effective means of information dissemination. However, without a platform to discuss, debate, and relate personal experience, information is not actionable. Social media - email, blogs, wikis, forums, and social networks - has revolutionized how people learn and share expertise on the web, but the Internet and its associated access technologies (broadband connectivity, PCs) are out of reach for much of rural India. Even if Internet-connected PCs were available, widespread usage is constrained by language and literacy barriers. But while computers are unaffordable or unfamiliar to rural communities, mobile phones are not. Avaaj Otalo is a service for farmers to access relevant and timely agricultural information over the phone. This service was designed in the summer of 2008 as a collaboration between UC Berkeley School of Information, Stanford HCI Group, IBM India Research Laboratory and Development Support Center (DSC), an NGO in Gujarat, India. By dialing a phone number and navigating through simple audio prompts, farmers can record, browse, and respond to agriculturual questions and answers. In addition to the Q&A forum, the service includes an announcements board of headline-like snippets updated regularly by DSC staff, and a radio archive to listen to past episodes of DSC's popular weekly radio program." Avaaj Otalo led to the founding of Awaaz.De (literally, "give voice"), a company in India that provides a hosted solution for deploying voice-based social media.