> Yep. They probably don't realize how big of a part "Word of Mouth" marketing plays in their sales. I'm not sure who would know better: Apple's marketing team

> Yep. They probably don't realize how big of a part "Word of Mouth" marketing plays in their sales. I'm not sure who would know better: Apple's marketing team, or a group of developers chatting on Hacker News. Depending on the level of sophistication in Apple's marketing department, they might have a very clear, well-researched, quantitative model regarding just how much impact our word-of-mouth carries. I wonder if some of our angst comes from the nagging fear that we (professional developers and photo/video editors) hold less clout than we thought, and that as a result, our tools in upcoming years will be more expensive and less useful.