Microsoft just missed the boat on this one. They initially had some presence in the mobile market but left it to others to take it over. Personally, I think Mic

Microsoft just missed the boat on this one. They initially had some presence in the mobile market but left it to others to take it over. Personally, I think Microsoft would be wise to focus on the next stage of mobile devices rather than trying to fight it out over smart phones since very few vendors make the kinds of profits that Samsung (on a good year) or Apple do. It's a race to the bottom in that regard and so I think Microsoft's Hololens could be a signal that they're putting out feelers for the next big thing. If AR turns into that thing and they're ready to take a position then they'll win big. If they ignore it this time I expect them to lose further relevance as other OSes eat their consumer market share.