I dunno, there's probably room for all of them. There's lots of uses for dashboards that are not BI-driven - Castor even suggested their service could be used

I dunno, there's probably room for all of them. There's lots of uses for dashboards that are not BI-driven - Castor even suggested their service could be used for conference room information etc. I think the problem is dashboards on their own are pretty low value - ie $40/y for Castor. But that doesn't create a very interesting or particularly sustainable business.