4 ms·

One of the bigger challenges I've seen is driving usage. We've got the MVP up and running, and it's possible to improve the experience, but getting more people

One of the bigger challenges I've seen is driving usage. We've got the MVP up and running, and it's possible to improve the experience, but getting more people to message in (FB Messenger) has been a hurdle. Anyone have tips or experience with that?

skewart 10y ago
Just curious, do people already know about your product/company but they're just interacting with it in a different way than the chatbot? Or is the chatbot your main interface?
- mikesabat 10y ago
  A mix of both. I've built a dozen or so bots for people. Sometimes the FB Page is already getting Messenger traffic. The more likely scenario is an organization wants to build a Messenger campaign and then promote it.
melvinmt 10y ago
Have you tried the recently announced Newsfeed Ads for Messenger to drive traffic to your bot? https://developers.facebook.com/blog/post/2016/09/12/new-messenger-features-payments-ads-enhanced-mobile-websites/ https://developers.facebook.com/blog/post/2016/09/12/new-mes...
- mikesabat 10y ago
  Yes, I actually wrote this post on that subject. http://bit.ly/2hngmmr http://bit.ly/2hngmmr I've seen so so results so far. It's clear that Facebook is working on finding ways to increase people messaging in. 1. I think there will be new best practices on top of new targeting for this destination. 2. I'm genuinely interested to hear other success stories and learnings. Are people finding that Messaging apps are 'build it and they will come' or are there new techniques for driving usage?
  - melvinmt 10y ago
    Great post, I bookmarked it (and your website as well). I'm also looking for more success stories / use cases. I'm personally not very convinced about automated conversational interfaces, but Messenger does provide a great opportunity (1bn users) and platform (ios/android/web) to create and grow new kinds of applications with very little effort, if only we can figure out how to get people using it :)
    - mikesabat 10y ago
      Be convince about automated conversational interfaces! They are not the miracle that AI would be, but they exist and 3-4x the results of webforms.... Once the conversation starts. Here is another case study I wrote about from the election. http://bit.ly/2fPwwSz http://bit.ly/2fPwwSz The top comment on this post is the same topic, worth checking out. Thanks for the bookmark.

skewart 10y ago

Just curious, do people already know about your product/company but they're just interacting with it in a different way than the chatbot? Or is the chatbot your main interface?

mikesabat 10y ago
A mix of both. I've built a dozen or so bots for people. Sometimes the FB Page is already getting Messenger traffic. The more likely scenario is an organization wants to build a Messenger campaign and then promote it.

melvinmt 10y ago

Have you tried the recently announced Newsfeed Ads for Messenger to drive traffic to your bot? https://developers.facebook.com/blog/post/2016/09/12/new-messenger-features-payments-ads-enhanced-mobile-websites/ https://developers.facebook.com/blog/post/2016/09/12/new-mes...

mikesabat 10y ago
Yes, I actually wrote this post on that subject. http://bit.ly/2hngmmr http://bit.ly/2hngmmr I've seen so so results so far. It's clear that Facebook is working on finding ways to increase people messaging in. 1. I think there will be new best practices on top of new targeting for this destination. 2. I'm genuinely interested to hear other success stories and learnings. Are people finding that Messaging apps are 'build it and they will come' or are there new techniques for driving usage?
- melvinmt 10y ago
  Great post, I bookmarked it (and your website as well). I'm also looking for more success stories / use cases. I'm personally not very convinced about automated conversational interfaces, but Messenger does provide a great opportunity (1bn users) and platform (ios/android/web) to create and grow new kinds of applications with very little effort, if only we can figure out how to get people using it :)
  - mikesabat 10y ago
    Be convince about automated conversational interfaces! They are not the miracle that AI would be, but they exist and 3-4x the results of webforms.... Once the conversation starts. Here is another case study I wrote about from the election. http://bit.ly/2fPwwSz http://bit.ly/2fPwwSz The top comment on this post is the same topic, worth checking out. Thanks for the bookmark.