I'll continue my little crusade by reminding people that when talking about a reduction, you should use a fraction or percentage less than 100 for clarity. For

I'll continue my little crusade by reminding people that when talking about a reduction, you should use a fraction or percentage less than 100 for clarity. For example, this article should have been titled "carpooling apps could reduce traffic by one third" or "reduce traffic to 1/3 of current levels" "Reducing something by three times its original amount" is a difficult sentence to parse correctly, and the linguistically correct interpretation is almost certainly not what you mean.