One thing Apple needs to fix ASAP is online (iCloud) and offline storage (iPhone). Almost all my family members are having issues with running out of space on

One thing Apple needs to fix ASAP is online (iCloud) and offline storage (iPhone). Almost all my family members are having issues with running out of space on their iPhone. Some even bought additional iCloud to improve storage space only to be completely shocked and pissed to find that iCloud isn't really add additional storage (it is just for synchronization). On top of this Google is taking serious advantage of Apple's bad execution with a fairly effective marketing campaign. In some regards the most important thing about your phone these days is the memories you have collected and not so much what operating system or form factor is being used.