There was a car commerical which sums up my feelings here pretty well. What do you do when you get a room full of trophies? You think about how to get more. Ap

There was a car commerical which sums up my feelings here pretty well. What do you do when you get a room full of trophies? You think about how to get more. Apple seems to have gotten their trophies here (no doubt) and then stared at them rather than figured out how to get more.