"This is an epidemic among business types" While I agree with your basic premise we're not all like that. I've heard the exact same thing from engineers - "hey

"This is an epidemic among business types" While I agree with your basic premise we're not all like that. I've heard the exact same thing from engineers - "hey I built this great product and it should sell itself, how hard can it be to market and sell it? It's common to dismiss the work needed to accomplish a task in an area you are unfamiliar with. Especially if the people doing the task are good at what they do. Then they make it seem easy. This goes for both tech and biz people.