I think this is a fair article and it echoes a lot of my sentiments. Something is going wrong over at Apple. No, they're not going to go out of business soon, b

I think this is a fair article and it echoes a lot of my sentiments. Something is going wrong over at Apple. No, they're not going to go out of business soon, but I think the sheer volume of criticism they've been receiving (not just from users, but also from noted Apple advocates) is troubling, and they need to do something about it. My standout is the battery case they released a few years ago. The design of that case is just unspeakably hideous. They need somebody with a Jobsian level of ruthlessness, attention to detail and unified vision to steer the ship back in the right direction. Another example here would be the fact (mentioned in this article) that they effectively copied the rest of the market by providing a larger phone. The Apple of old didn't do this. They didn't really follow market trends, they started them. And then to be flummoxed by demand when people responded so positively to smaller phones is baffling to me. I wouldn't be surprised if we see some C level leadership changes some time this year.