>> Find out what is making their users unhappy. > Asking people what they want will give you predictable results... Asking someone about what's making them un

>> Find out what is making their users unhappy. > Asking people what they want will give you predictable results... Asking someone about what's making them unhappy is very different from asking them what they want. In my experience, the value in talking to users is in understanding common pain points, not finding solutions.