Sounds right, maybe Diaspora or XMPP would not become popular if they were advertised today. Software like VLC, Firefox, LibreOffice would because they're not c

Sounds right, maybe Diaspora or XMPP would not become popular if they were advertised today. Software like VLC, Firefox, LibreOffice would because they're not communication platforms. Chance might play a larger role than advertising in the early game, for communication platforms.