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Thanks for the feedback. For what it's worth, we did try a bunch of alternative wordings, and Zero Knowledge was the phrase that non technologists found most a
by rarrrrrr 10y ago
Thanks for the feedback. For what it's worth, we did try a bunch of alternative wordings, and Zero Knowledge was the phrase that non technologists found most accessible.
We prioritized making the explanation clear to non-experts vs. to the community of cryptographers.
- Esau 10y agoI believe your explanation but it still strikes me as the wrong thing to do.
- jameskegel 10y agoThis doesn't feel like the correct solution.
- StavrosK 10y agoI'd like to propose "Zero Access", as in zero access to the plaintext.
- nickpsecurity 10y agoThat's actually not bad. I was fine with SpiderOak going for a term that is simple, catchy, and easy to market. Zero Access is the kind of alternative that might work. That specific one might have a problem: send perception of user having zero access to their own data when most clouds constantly reinforce "access from anywhere any time." You're thinking along the right lines. I think variations of the words safe and vault have worked for other companies, too, given people understand what they do. "Your data is in a locked vault that we hold for you while you keep the keys or combination." That sort of thing.
- B1FF_PSUVM 10y agoThey could go with "Know nothing". (Or "Jon Snow", for short, if they can get away with it without being sued - "Jon S. crypto, we dont know nuthing" ;-)