Suggesting a 'Meatless Monday' (which is the campaign) or that one or two days without meat to reduce your consumption is not imposing your view. It's actually

Suggesting a 'Meatless Monday' (which is the campaign) or that one or two days without meat to reduce your consumption is not imposing your view. It's actually quite the opposite, it is a compromise that understands that you and many other people do enjoy meat and do not want to give it up completely while still reducing the total consumption across the whole population.