I think what we can take away from this is how easily people can be swayed by advertising. This is an extreme example: take a ridiculous claim, "We can walk on

I think what we can take away from this is how easily people can be swayed by advertising. This is an extreme example: take a ridiculous claim, "We can walk on water", and then just throw in some documentary clichés to make it look legit, post it on youtube, and now you have 1000s of people believing in you. Now just apply this to whatever your service purports to do. It should be easier than convincing people that you can defy the laws of physics.