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"They often spend more on launch advertising than on actual development-- for example, Modern Warfare 2 spent $50 million on development, and $150 million on la
by linhat 16y ago
"They often spend more on launch advertising than on actual development-- for example, Modern Warfare 2 spent $50 million on development, and $150 million on launch advertising"
i wish it would have been the other way around...
- yason 16y agoPersonally, I just think of the corollary: If a game or a product is good enough, they won't need $150 million in advertising.