Well Amazon was famously quoted that 100ms delay cost them 1% in sales, so 1 click speed would make me think they are benefiting from that functionality to some

Well Amazon was famously quoted that 100ms delay cost them 1% in sales, so 1 click speed would make me think they are benefiting from that functionality to some degree I'd love to see the actual studies (if they exist) for both claims. I'd be more willing to buy the 1click than the 100ms