A great way to coerce individuals into having their genetics profiled so it can be used in business decisions. This is amusing to me as a biologist, because the

A great way to coerce individuals into having their genetics profiled so it can be used in business decisions. This is amusing to me as a biologist, because the methylation apparatus and mRNA splicing suggests that etiology of "genetic disease" is vastly more complicated than simply possessing certain mutant alleles. Though, certain genetic diseases do proceed in this manner, and the mission of molecular biology going forward is to develop methodologies which approximate hardness in an intrinsically chaotic system. Large sample sizes, meta-analyses, etc. This is one of those "preliterate peoples do not develop epidemic myopia" sort of things, perhaps.