4 ms·
This is a good 1000 foot overview but they leave off some specifics that could burn you bad. Blog content: they say writing anything is better than nothing and
by nrjdhsbsid 10y ago
This is a good 1000 foot overview but they leave off some specifics that could burn you bad.
Blog content: they say writing anything is better than nothing and there's some truth to this, but compelling content is far more important. One thing that can happen (seen it) is you hire some content monkeys to make you "content". The result is bland and reads like stale Cheerios. Google will knock your site ranking badly if users don't like to read your articles.
When I started writing content for this client my first article got more organic traffic than their whole site with hundreds of pages of "content". This continued with each article I wrote until 99+% of organic traffic to the site came from around 10 articles I wrote.
Biggest thing with content is it needs to be good quality. Long form articles with pictures work the best. The other extremely important point is to tailor the subjects to your readers.
If you sell can openers write content about cans and cooking with canned stuff. Write about ways to open cans when your opener breaks. Write about what to look for in good can openers. Write about how canned food is made. Become the one and only website about anything can related. Google questions your readers are likely to type and get links to your site on the top search results for those questions. Even if you have to pay some site owners it will boost your rank tremendously.
Make sure a human visiting your site would think it was well made and google will to. Use cdn's to make it load fast. The latest and greatest TLS certs. Fully verified email addresses linked to you domain with all the bells and whistles. Make your site seem legit enough that users would feel okay using their credit cards there.
Email: make sure the emails you send are things your customers want to get. Know the demographic of your customers and tailor your message carefully. It goes far beyond subject line content, if you annoy your customers your emails will get binned as "promotions" and nobody will see them.