In my experience it's the difference between "Oh a random bloke on the internet has a $product" and "Oh Swizec who's often helpful and interesting has a $produc

In my experience it's the difference between "Oh a random bloke on the internet has a $product" and "Oh Swizec who's often helpful and interesting has a $product" That's a big difference imho. But I've noticed that somewhere between going from 1000 subscribers to 7000+ things have changed. It's time to look into segmentation and personalization properly. Especially for product launches. Primarily, email is your channel. Not beholden to the whims of another entity like Facebook or Udacity or Google or even HN and Reddit and Youtube. Took me a long time to learn that lesson. And yes, this is what we got because RSS got killed. Email newsletters and facebook pages.