It's most definitely true but all of those email newsletter services and "marketing gurus" never tell you the real truth. It's not as simple as just "build a l

It's most definitely true but all of those email newsletter services and "marketing gurus" never tell you the real truth. It's not as simple as just "build a list and print money". It's more like, provide top tier content for free for years and years while you test everything that's super specific to your content. Then, you take what you have and transform that into an intelligent autoresponder (drip campaign) that has a purpose of having a user take action (maybe buy one of your products). There's no shortcuts to this.