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Isn't this a bit ..."basic" ? I mean sending emails and having a blog is not exactly the pinnacle of marketing (especially for developers).
by mariusmg 10y ago
Isn't this a bit ..."basic" ? I mean sending emails and having a blog is not exactly the pinnacle of marketing (especially for developers).
- kristianc 10y agoAgreed - and feeds a little into the 'Launch and the world will be beating a path to your door' mindset. Just as important as having a blog is being able to mine trending topics and having a proper process in place around content production.
- AznHisoka 10y agoare there really trending topics around most b2b topics? most b2b content dont exactly go viral.
- pryelluw 10y agoYou can leverage online ads to make then go viral inside an organization and make decision makers pay attention.
- kristianc 10y agoFrom experience there's a huge amount of 'watching what others are doing' going on in B2B. No one wants to get caught out as having missed the next big thing. Vendors also try to make sure that they have a 'story' around major trends, and analysts like to see this too. Although you're dealing with volumes orders of magnitude lower than its usually possible to identify 5/6 topics that are top of mind for CIOs at a given time.
- rfrank 10y agoYes in the sense of there being industry trends you should keep up with and talk about. One thing with b2b sites is that you don't really need viral content, because you likely have a very specific idea of who your customers are. Depending on the field, lots of b2b topics aren't super competitive SEO wise, which makes it possible to really dominate a particular topic in search results. Long tail keywords [1] are particularly helpful from my experience. 1. https://moz.com/blog/long-tail-seo-target-low-volume-keywords-whiteboard-friday https://moz.com/blog/long-tail-seo-target-low-volume-keyword...