I think the sane approach is to provide voluntary incentives, without excessive tracking or "punishments" for not hitting arbitrary targets. My company has quit

I think the sane approach is to provide voluntary incentives, without excessive tracking or "punishments" for not hitting arbitrary targets. My company has quite a variety of informal health-related perks and programs (gym discounts, on-site yoga, fun runs, etc.) which many people seem to enjoy using or participating in. There's no coercion, either overt or implicit, which I think is the key to success with these kinds of lifestyle issues.