Is he paying $50 more for not participating, or getting a $50 discount for participating? This is just semantics. In either case, it costs money to not partic

Is he paying $50 more for not participating, or getting a $50 discount for participating? This is just semantics. In either case, it costs money to not participate. Marketers like to frame things as the latter, as behavioral economics tells us you get better participation by using the latter words. But we should draw a distinction between marketing and the bottom line. The bottom line is there's a $50 cost.