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Interestingly enough, none of the consoles in the most recent generation (PS4 / Xbone / WiiU) were ever sold at a loss leader price. They were all profitable at
by zanny 10y ago
Interestingly enough, none of the consoles in the most recent generation (PS4 / Xbone / WiiU) were ever sold at a loss leader price. They were all profitable at their release prices (400 / 500 / 300) from the get go.
- gild 10y agoSource? I seem to recall that the WiiU was sold at a loss from the get-go, but I may be confusing that from around a year later when they cut the price down to $250.
- qbrass 10y agoThe hardware cost less than the retail price, but they had to recoup development costs. They claimed that the purchase of just one game was enough to make the console purchase profitable.
- ekianjo 10y agoThe WiiU hardware is previous generation class of hardware and nothing it uses would cost the price they sell it for. Same thing for the Wii at the time, it was never sold at loss.
- mynameisvlad 10y ago> it was never sold at loss. That is incorrect: http://www.theverge.com/2012/10/25/3552686/nintendo-wii-u-loss-leader-launch http://www.theverge.com/2012/10/25/3552686/nintendo-wii-u-lo...
- jsnell 10y agoThe PS4 hardware became profitable after about 6 months, at launch it was described roughly as a loss that'd be offset by the buyer also getting a PS Plus subscription.