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Let's play this out. Say Zynga actually has the cajones to leave Facebook and run their game from farmville.com As soon as Zynga leaves, this creates a huge v
by jashmenn 16y ago
Let's play this out.
Say Zynga actually has the cajones to leave Facebook and run their game from farmville.com
As soon as Zynga leaves, this creates a huge void that hundreds of other game developers will rush to fill. These smaller developers will probably have smaller payrolls and be fine with the 30% cut Facebook is taking.
- tokenadult 16y agoIf Zynga has the cojones to leave Facebook, it must believe that its games will draw users away from Facebook, compared to other games people are accustomed to playing online. I don't play games online, so I don't know how warranted that assumption is.
- mattmaroon 16y agoI don't think anyone will know until it's been tried. The thing is though, there's no reason why people cannot have accounts at 2 social networks. If they can convince 50 million people to use their network, and they perhaps can (more than that log into Farmville every 2 weeks) they might have something of extreme value.
- mattmaroon 16y agoThe scary part for Facebook isn't them leaving, it's them reducing the Facebook component to a viral spread mechanism for another, more gaming-focused social network. This will allow them to shift the page views and revenue away from Facebook. There is already a game doing this largely through FB connect and I believe it's over 1m monthlies. I cannot remember the name right now but it was Evony-ish. It spreads the same way as any app, and even has an app, but all the app does is get you to play outside of FB. Facebook's ad CPMs are comical, but given the number of pageviews they get and the marginal cost (has to be very near 0) of serving them losing that will hurt a lot in the short run.