Ask an experienced marketer for help, we don't bite :) Several times now I've been invited to coffee or a beer in Mountain View while people pick my brain. I lo

Ask an experienced marketer for help, we don't bite :) Several times now I've been invited to coffee or a beer in Mountain View while people pick my brain. I love teaching people about this stuff and it is fun to help them apply this info to their specific products. Beyond that, you can learn a ton to start just by reading things like the Google analytics or AdWords/FB help docs. All of them. Everything else is all about experience and learning what works and what doesn't and why. There's a lot of good stuff to read out there if you can separate the good stuff from the "gurus" peddling their latest course. Industry sites like Marketingland, ClickZ, industry subreddits like /r/ppc and /r/analytics, etc.